The Situation Room

This photo is titled "The Situation Room." This was taken during the raid and murder of Osama Bin Laden. As you can see almost everybody in the room is showing different nonverbal gestures. A few have their arms crossed, President Obama seems to be leaned over with his elbows on his knees, Vice President Joe Biden seems fairly relaxed, and Hillary Clinton has one hand over her mouth. What they all have in common is they all look nervous. This was a very critical time for the government in this execution. Everybody's facial expressions are very focused. They all look worried and anxious as they observe the mission. The attack force was on a huge mission to kill a very destructive terrorist known to the U.S government. There was many big political forces working together to complete this task, and by the looks on their faces you can tell everyone wanted it to be done successfully. This picture wasn't a set up picture so the body language is spontaneous. The people in this photo are all adults, probably 40 or older. The gender is mostly males but there is 2 females in the photo. There is a few different ethnicity but mostly Caucasian. This is no specific reason, these are the people who were big names in the White House at the time, and part of this task. Everybody in this photo is wearing very formal clothing, the men are wearing suits and ties, and the women are wearing professional attire as well. Coincidentally, many of the men are wearing blue. When you work in the Oval Office I am sure you are expected to be dressed appropriately.  There is people in the background also anxiously spectating the mission as it unfolds. On the desk in front of the President and his leader of defensive forces their is many laptops and cups of coffee. I'm not sure when this photo was taking but I'm assuming sometime in the night. The camera angle on this photo is above eye level. This way the photographer was able to capture almost everybody around the table, and the emotions that they are expressing. I found this photo under TIMES 100 most influential photos, It's easily understandable why this photo made it. This was such an important time for the U.S and the U.S government, and to see it be captured right in the middle of the raid going on is incredible.

Reckless driving kills people. So does gun violence.

Voice:

• The Frontier Post is the voice of this ad, they are a Pakistan newspaper. 
• This is rational propaganda trying to send a message about unsafe driving. I think the voice is authentic and credible.

Audience:

• This ad appears in The Frontier Post and was posted online by tcsmedia.co.uk and since then has been spread through social media.
• This ad is heavily directed towards anyone who holds a license. Driving is such a privilege that comes with a huge responsibility for the safety of your life and the lives of others.
• This ad is very general in the sense that it doesn't target any specific race, class, gender, or age group.
• The writer of this ad doesn't take advantage of the reader. I don't think you could do that with such a sensitive topic. 

Purpose:

• The purpose of the ad is to drive safe. No question about it, just do it. Unsafe driving kills 2 people every minute.That's 120 people every hour. That's 2880 people every day. 
• The purpose of this ad is to open people's eyes to how effective driving unsafe can be. They symbolize it by placing car keys a certain way to look like a gun. 
• The ad does not claim to offer some kind of public service.
• There is no product.

Idea:

• The central idea of the ad is to educate drivers and help them understand how dangerous the roads can be. It focuses on how many lives are lost because of bad driving. Driving is a big responsibility and I think the Frontier Post is trying to stress that.
• The ad is very rational, it appeals to your emotions. It makes you feel sympathetic and also shocked at how many people fall victim to bad drivers.
• In a way I think the ad appeals to pride and sloth. Pride meaning that if you are a reckless driver and think it's cool to be one, then get over yourself because it is dangerous, Sloth meaning, it is so easy to follow the laws of driving so just do it, don't be lazy.
• The ad uses facts, not to impressive, but almost guilt the reader. If you are over the age of 16 then you probably drive, so just think, it could have been you.
• I believe that these claims were true. This was in 2013 so the statistics have probably changed.

Devices:

•  The overall design of the ad is dark and direct. 
• The attention-getting ploys that are used in this ad is simply the gun-shaped key. You quickly pickup the fact that it is an ad about some sort of violence. 
• The ad doesn't have much color, it is fairly black and white. This could be metaphorical to driving safe or driving unsafe, there is no in between.
• The texts is very minimal and subtle. It contrasts nicely with the background.
• The text is implying that driving unsafe is the same as owning a gun for violent purposes.
• The text literally means that driving unsafe does kill people. 
• The print size is small, maybe so that you have to really look at the picture to see what it says. The font is normal, nothing special about it. Much like this ad; very direct.
• The print is small to capture your attention and to look deeper into the picture.

The Genius Salvation Army

• The overall effect of this design is very subtle and understated. The backgrounds are just plain gray or black so you can really focus on the colors on the women. This ad was a internet joke put to good use. Everyone remember the dress right? Some would see it as blue and black, others would see it as white and gold. Now it has quickly switched from a silly argument to a conversation that actually matters.
• The bruises and cuts on the women is what immediately gets my attention. When you analyze this ad it becomes clear that it's about domestic abuse. The ads are very rectangular so it was probably meant for a billboard. There is a lot of sadness in the images, and it makes you feel guilty for women who are victims to abuse.
• The audience for this ad is women. All women who were/are in an abusive relationship. It also, in a way, targets everyone and challenges them to pay better attention to women in relationships because hiding abuse is very easy and very common. The text tells you that 1/6 women are victims of abuse, that's almost 17% of women!
• This ad is definitely meant to appeal to your emotions. Obviously domestic abuse is not an light or easy topic, so this ad evokes feelings of sadness, sympathy, and maybe even anger. This ad is very meaningful and sparked the concept of domestic abuse all around social media. I think it's an incredible thing to turn such a huge internet picture into an even bigger picture.
• For me personally, and hopefully for many people who have seen this ad, this ad makes you really think about abuse of woman more than you have before. People can connect with this so well because of it's origin. Also, finding out that statistics behind the ad; that this happens to 1/6 woman, is unbelievable. Think of how many woman you know, a lot more than 6. It makes you wonder if this is happening to someone you know, and you're missing the signs. This ad is very hard-hitting and really makes you consider the topic.
• In this ad, I think the picture does most of the talking. They say a picture is worth 1000 words. And although these aren't real life examples, it's a lot easier to talk about domestic abuse then to see it. So when you are presented with pictures of women who are in physical and emotional pain, you feelings become that much stronger towards the concept.

horribly deconstructing Starbucks coffee

There are no people depicted in this ad. The camera angle was close up and below the subject. The lighting appears to be natural because the picture was taken outside. The coffee cup is made to be the subject therefore it is highlighted. There is a shadow from the building in the background being cast on the table that the coffee cup is sitting on. There are few colors used; black, white, and green. These are not bright colors, but very subtle. The background blends together but the green straw and logo contrast that. The text in this ad is very bold, my guess to what font is being used would be Arial, The text is quite big, taking up 1/3 of the ad, and there is 3 key words that are bigger than the rest; coffee, perfect, and Starbucks. Also, the text is in all capitals. The color of the text is white and this is the only color used. The text ACTUALLY says that Starbucks makes their coffee perfect.

The product being sold in this ad is Starbucks coffee. I find the product appealing because I enjoy Starbucks coffee. The targeted audience for this product is everyone. But to be more specific; coffee drinkers. If you don't drink coffee this ad will probably not have an affect on you. It's not necessarily persuading you to start drinking coffee, but more or less guaranteeing that their brand is the best coffee brand. This ad is intended to make you want a cup of coffee, if you consider that a feeling. Otherwise, this ad kind of fails in that department of personal attachment.

This ad is very general, so if you we're to say that it makes assumptions of gender, race, or class, you would be reading way too into it. But because this is an assignment for school, that's what I am about to do. Since there is no actual person in this ad it would be impossible to determine any assumption this ad is making about gender or race. If you were to categorize this into a class of people, you could say wealthy, city people, as the background is obviously some sort of skyscraper in a city. These assumptions are totally far-fetched and make no sense, but some might get that impression.

Some possible short-term consequences of this ad is if someone sees this bold statement, then isn't satisfied with their coffee, they could see the Starbucks brand as being overconfident. Some possible long-term consequences of this as is it kind of challenges other coffee brands by suggesting "you're not in a Starbucks." This could be interpreted as a "dig" at other coffee brands, then Starbucks could be seen as a disrespectful brand. This is very unlikely though, as they don't actually call out any coffee brands. I wouldn't say this message is unrealistic because Starbucks is known for having very good, strong coffee. This ad is them just being confident and bold about that, but people will have high expectations for perfect. (as they label it) Socially responsible branding means maintaining a balance of a good reputation for your brand and also constantly promote without creating controversy or backlash of any sort. I think Starbucks does a good job at both of those things.

Is it possible to balance consumerism and citizenship? 100% The citizenship aspect of the balance is buying things you only need, not want, supporting only companies that are fair trade, help the environment, and are respectful. The consumerism part is purchasing in order to help the economy. So how do you do both? Or should you do both? I think it's important to be a good citizen and do your best to buy locally and if you aren't at least educate yourself on what you are buying. CHANGE is a big word, and while yes, citizenship should be primary, we can't force ourselves to not purchase whatever coffee we want. The point is, it doesn't come down to where you buy your coffee, or food, or clothes, or furniture; it comes down to your intentions on the economy, society, and the environment. Buying Starbucks coffee doesn't make you a good person, buying McDonald's coffee doesn't make you a bad person. Littering your cup does.

I've gone way too in depth with this I am not even making sense anymore. It's just an ad, and contrary to what it may say - it is just coffee. I don't care if that makes me naive or irresponsible, but it just seems ridiculous to compare it to changing the world.

Read Between the Advertisements

THE WEASEL CLAIM

THE WE'RE UNIQUE AND DIFFERENT CLAIM

THE UNFINISHED CLAIM

THE SO WHAT CLAIM

THE VAGUE CLAIM

THE SCIENTIFIC OR STATISTICAL CLAIM

THE COMPLIMENT THE CONSUMER CLAIM

THE ENDORSEMENT OR TESTIMONIAL

THE RHETORICAL QUESTION

THE WATER IS WET CLAIM

Meet Otis. A sad puppy.

This is an advertisement about dogs in animal shelters. The speaker of this advertisement is Pedigree Petfoods which is a pet food organization. The intended audience to this advertisement would be pet owners you use Pedigree products or visit pet stores. You know this because it's directed towards people who have felt love and compassion towards a puppy or a pet before. It is mainly directed towards people who buy pet food which you would do if you have a pet. This advertisement influences you to buy Pedigree instead of other brands because they support and help dogs in shelters. The speaker of this advertisement would've chose to do an emotional advertisement because in this type of situation that is what is most effective. This advertisement evokes feelings of sympathy to animals that are in these shelters,and it makes you want to support them.

Coca Cola "Under Pressure" Commercial

Coca Cola "Under Pressure"
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CLICKHERE CLICKHERE

The audience for this advertisement is children, teenagers, and young adults, who experience stress in any aspect of their lives. This advertisement also targets students, athletes, musicians, dancers; artists in any form, and kids who have troubled homes. You can tell this by the many examples of different stressful situations that are shown in the advertisement. The assumption that the advertisers are making about their audience is that they are in stressful situations and therefore under pressure to succeed at what they are doing. This is a good assumption because almost every child, teenager, or young adult feels that they are under pressure in some current situation they are in.

This is definitely a populist environment, this commercial is very diverse in the sense that it includes many races and many different financially situated people. Coca Cola is relying on relieving student/athlete anxiety and in order for that message to come across they have interpreted various circumstances that students or athletes find themselves in.

My prior knowledge of this product was generally the same as everyone else's knowledge. Coca Cola is a extremely huge brand, arguably one of the most world-wide known. I have drank Coca Cola products before, and even if I hadn't I'm positive I would still be familiar with the brand. I had no prior knowledge of this advertisement until this assignment, but I do like this commercial along with all of the other Coca Cola commercials. I think Coca Cola has a reputation of being a family friendly brand that everyone appeals to.

Manipulation is something that every brand toys with and they try to hide the fact that they are actually manipulating you. Coca Cola does a good job at this because when you think of manipulation you think of negativity, but that's not necessarily the case. Instead you could say Coca Cola persuades you to buy their product by making you relate to their advertisements. This is genius by the way. This commercial specifically is very relatable to teenagers and young adults who experience stress a.k.a everyone. But it could also be somewhat nostalgic for adults who remember what it was like to be a student/athlete/artist and maybe still are. Therefore this commercial makes you want a Coke.

The unstated message this commercial conveys is "Drink a Coke to relieve you're stress."
Any person in their right mind knows this isn't 100% true, but maybe it's not about the literal message and more of a metaphor. Coca Cola gets it. They get what being under pressure is like and they are acknowledging the feelings that children, teenagers, and young adults have. This commercial shows the high expectations that Americans have for themselves and how hard they work. Overall I think this is a pretty decent commercial and it shows many themes that can relate to many people including: pressure, stress, anxiety, succeeding, and relief.