This is an advertisement about dogs in animal shelters. The speaker of this advertisement is Pedigree Petfoods which is a pet food organization. The intended audience to this advertisement would be pet owners you use Pedigree products or visit pet stores. You know this because it's directed towards people who have felt love and compassion towards a puppy or a pet before. It is mainly directed towards people who buy pet food which you would do if you have a pet. This advertisement influences you to buy Pedigree instead of other brands because they support and help dogs in shelters. The speaker of this advertisement would've chose to do an emotional advertisement because in this type of situation that is what is most effective. This advertisement evokes feelings of sympathy to animals that are in these shelters,and it makes you want to support them.
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